Styled photography sells.
Positioned in your luxury wine e-mail marketing campaign and e-commerce channels, print collateral, web design and social media, every element in your commercial photography should be working in concert to tell your brand story, strengthening the overall message.
In many cases, the story of a wine can be visually expressed through professional photography styling with items that represent flavors and aromas of the wines, or hint at the winemaking process. Granny Smith or Golden Delicious apples, pears, lemons, pineapple, ripe melon, stone and oak might represent a Chardonnay, for example. Often red or black berries, cherries, herbs and cocoa will be paired with a bottle of Cabernet Sauvignon.
While those curated collections are thoughtful and beautiful, they can become repetitive year after year if your wine is produced consistently each vintage.
In this curated flat lay photo for Cakebread Cellars, I styled the wine with items that that would highlight the season and complement the verdant glass bottle of Napa Valley Chardonnay. Fresh magnolia and eucalyptus greens are a nod to the local flora of the region, while cymbidium orchids and fresh-cut delicata squash add warm fall tones that evoke freshness and vitality. The squash works double duty in that it was harvested from the winery's culinary garden, a cornerstone of the Cakebread Cellars brand. The various seed pods and dried grasses contribute to the harvest vibe without leading the mind to wander.
Today's consumers are craving top quality content on all channels. If the quality of your photo styling and photography doesn't align with the quality of your product, it's a disservice to your brand. Investing in these areas strategically (note the removal of the vintage for evergreen usability here) is an absolute must.
Are you interested in professional photography styling for your winery sales and marketing efforts? Drop us a line to learn how we'll captivate and engage your audience, aligning the quality of your imagery with the quality of your product to drive conversion.
Photo by Grove Haus