What is the Internet saying about your brand?
The visitor experience starts long before someone sets foot on your property. It begins online—when potential guests search for a place to sip, explore, and enjoy. If your Google Business Profile, maps, location details, and customer reviews aren’t optimized, you could be creating unnecessary barriers to entry.
Here’s how to ensure your winery is easy to find, approachable, and welcoming from the very first online interaction.
Optimize Your Google Business Profile
Your Google Business Profile (GBP) is one of the most important digital touchpoints for attracting visitors. A well-optimized profile helps potential guests find key information quickly and builds trust in your brand.
✅ Keep Your Details Accurate – Ensure your address, phone number, website, and hours of operation are up to date. Nothing frustrates visitors more than arriving at a winery only to find it closed when Google says otherwise.
✅ Use High-Quality Photos – Showcase your tasting room, vineyard views, and wine selection with professional imagery. People are more likely to visit a winery that looks inviting and well-represented online.
✅ List Your Services & Amenities – Do you offer tastings, tours, private events, or food pairings? Make sure these are clearly outlined in your profile.
✅ Enable Messaging – Google allows direct messaging, making it easy for potential guests to ask questions and get quick responses.
Ensure Your Winery is Easy to Find on Google Maps
If your location isn’t correctly pinned on Google Maps, visitors may struggle to find you, leading to frustration and missed reservations.
🔍 Check Your Pin Location – Search for your winery on Google Maps and verify that the pin is in the correct spot. If it’s incorrect, you can adjust it through your Google Business dashboard.
🚗 Provide Clear Directions – Some wineries are in remote or rural areas where GPS directions may not be reliable. Consider adding custom directions to your website and Google profile to help guests navigate easily.
🅿️ Highlight Parking & Accessibility – If parking is limited or there are specific access points, include this information to set the right expectations.
Leverage Consumer Reviews to Build Trust
Visitors often rely on Google Reviews to decide which winery to visit. Positive, recent reviews can be the deciding factor between your winery and the one down the road.
⭐ Encourage Happy Guests to Leave Reviews – After a great visit, kindly ask guests to share their experience on Google.
💬 Respond to All Reviews – Thank customers for positive feedback and address any negative reviews professionally. A thoughtful response shows that you care about guest satisfaction.
📅 Keep Reviews Fresh – A stream of recent reviews reassures potential visitors that your winery is actively welcoming guests and providing great experiences.
Keep Your Online Presence Engaging & Informative
Beyond Google, make sure your website, social media, and third-party listings all reflect up-to-date information.
📱 Use Social Media to Share Updates – If you have special events, seasonal hours, or new releases, post them on Instagram, Facebook, and your website.
🔗 Ensure Consistency Across Platforms – Your details should match across Google, Yelp, TripAdvisor, and other review sites to avoid confusion.
💻 Make Booking Simple – If you require reservations, ensure the process is easy, whether it’s through OpenTable, Tock, or your website.
Final Sip: Make It Effortless for Visitors
The easier it is for people to find and engage with your winery online, the more likely they are to visit in person. By optimizing your Google Business Profile, Maps location, reviews, and digital presence, you remove barriers and create a seamless, welcoming experience before guests even arrive.
Want help refining your online presence? Let’s chat! Your next visitors are searching for you—let’s make sure they find their way to your tasting room. 🍷✨
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